THE WORKS
 

EXPERIENCE

The New York Times
Senior Brand Writer, November 2018 – Present
Freelance Copywriter, July 2017 – November 2018

  • Write and oversee copy for The New York Times’s marketing campaigns across social, email, video, audio, print and out-of-home.

  • Collaborate with designers and writers to develop inspiring campaign concepts and messaging rooted in The Times’s mission of seeking the truth and helping people understand the world.

  • Align closely with marketing, product and other teams on retention, acquisition and brand strategies to achieve campaign goals.  

  • Work with agencies on strategy and messaging for various campaigns, including the first-ever New York Times Food Festival in October 2019.

The New York Times, WeddingWire, The Bar Method & More
Freelance Copywriter & Editor, April 2017 – Present

  • Developed concepts and messaging for campaigns across all assets, including emails, onsite, print ads, videos and social media.

Rent the Runway
Copy Director, April 2015 – April 2017
Senior Copywriter, October 2013 – April 2015

  • Refined the brand voice and wrote/oversaw marketing messaging across site, mobile, email, stores,
    direct mail, videos, SEO and paid marketing. Led a team of copywriters.

  • Wrote all UX copy for web and mobile, transactional emails, product launches, subscription programs and more.

  • Developed copy-testing strategies for all channels to ensure copy performed well against KPIs.

  • Used data to create content strategies for campaigns including holiday, weddings and other initiatives.

  • Worked with the marketing team on data-driven email acquisition strategies and personalization.

Gilt.com
Copywriter & Editor, October 2011 – October 2013

  • Served as the copy lead for creative campaigns, including holiday initiatives.

  • Wrote marketing copy for 35+ sales per week, including the messaging in Gilt’s daily emails.

  • Developed social strategy and wrote copy for the Gilt Facebook and Twitter pages.

  • Launched Little Inspirations, the Gilt Baby & Kids blog. Developed content strategy and wrote all posts, plus partnered with guest bloggers, including celebrity moms like Jessica Alba and Molly Sims.

Watch! magazine, CBS television
Freelance Deputy Editor, September 2009 – March 2015

  • Assigned, edited, and pitched ideas for a 14-page section featuring luxury fashion/beauty trends and interviews with top designers. Wrote a column that focused on each season’s top runway trends.

  • Shaped the section’s identity by overseeing images and design, and writing headlines and subheads.

Women’s Health magazine, Rodale Inc.
Associate Editor, February 2010 – October 2011
Editorial Assistant, May 2007 – February 2010

  • Pitched, wrote, and assigned articles for all sections including fashion, nutrition and health.

  • Pitched products for and wrote the eight-page 2010 and 2011 holiday gift guides.

Daily Trojan, USC student newspaper
Editor-in-Chief, May 2002 – December 2002

  • Oversaw and edited all content, plus wrote front-page articles and special sections.

  • Managed a staff of more than 150.

EDUCATION

University of Southern California, May 2003
Major: Journalism
Minors: Business and International Relations